HVA Scoring Management

Configure High-Value Action scoring with macro profiles, client overrides, and rule conditions

Script Builder Mapping Guide

Client & Macro Configuration

Select Client

Macro Profile

Provides default scoring for all HVAs in this business model

Score Resolution: Client Override Macro Default 0 (Fallback)

Matomo Site Selection

Select Matomo Site

Select from 92 available Matomo sites - HVA configurations are site-specific

HVA Score Configuration

Loading HVA configuration...

Key URL Intent Scoring

1/10 patterns

Configure specific URLs that indicate high purchase intent. These will add bonus points to your HVA scoring.

Category/Intent

URL contains

Score

Quick Start Models

Choose a pre-configured scoring model tailored for your business type to get started quickly.

SaaS/Software

Demo requests, trial signups, pricing views

E-commerce

Product views, cart actions, checkout flows

Consulting

Service inquiries, case studies, consultations

Enterprise B2B

Whitepapers, enterprise features, RFPs

Content/Media

Subscriptions, premium content, newsletters

Balanced

General purpose, mixed business models

Rule Management (Advanced)

Advanced Feature: Rule management allows you to define complex conditions for when HVAs should be triggered automatically. This requires technical knowledge of session data structure.

Select HVA for Rule Management

Key URL Intent Scoring

Add up to 10 key pages or page clusters. Use keywords for flexible matching or exact URLs for precise targeting.

Category/Intent

URL contains

Score

1/10 URLs configured

Examples:

Category: "Purchase Intent" → /pricing (score: 8)
Category: "Demo Requests" → /demo (score: 9)
Category: "Support Engagement" → /documentation (score: 4)
Category: "Enterprise Sales" → https://example.com/enterprise/contact (score: 10)

Quick Start Models

Choose a pre-configured scoring model that matches your business type for optimized intent detection.

SaaS/Software

Optimized for free trials, demos, and pricing page engagement

E-commerce

Product views, cart actions, and purchase intent signals

Consulting

Service inquiries, case studies, and consultation requests

Enterprise B2B

Long sales cycles, whitepapers, and enterprise contact forms

Content/Media

Subscriptions, premium content, and engagement metrics

Balanced

General-purpose scoring for mixed business models

FunnelFuel ABM Insights Extractor

HVA Scoring Management

Client & Macro Configuration

Matomo Site Selection

HVA Score Configuration

Key URL Intent Scoring

Quick Start Models

SaaS/Software

E-commerce

Consulting

Enterprise B2B

Content/Media

Balanced

Selected Model

Rule Management (Advanced)

Key URL Intent Scoring

Examples:

Quick Start Models

SaaS/Software

E-commerce

Consulting

Enterprise B2B

Content/Media

Balanced

Save Configuration