FunnelFuel ABM Insights Extractor

Transforming page views into pipeline with B2B-focused analytics

Customer Success Analytics

HVA Tracking Script Generator

Generate custom JavaScript tracking code for high-value actions on your website

Script Configuration

Automated Matomo Setup: When you select a Site ID, this tool will automatically create goals and segments in Matomo for your events, plus generate optimized tracking workflows and provide implementation recommendations.

Matomo Site ID (Required for Auto-Setup)

Goals and segments will be automatically created in Matomo

Script Mode

Enable Testing Mode (with console logging)

Testing mode adds detailed console logging for debugging

Advanced Tracking Options

Track Scroll Depth (25%, 50%, 75%, 90%)

Track Time on Page

Include Matomo Best Practices

Tracking Events Configuration

Define the high-value actions you want to track

Event 1

Step-by-Step Implementation Guide

Configure Your Events

Fill out the form above with your tracking events. For each event:

Category: Group similar actions (Form, Button, Download)
Action: What happens (submit, click, download)
Label: Descriptive name for reports
Auto-Track: Enable for automatic tracking

Download & Install Script

After clicking "Generate", add the script to your website:

<!-- Replace your existing FunnelFuel tracking code with this enhanced version -->
<script src="path/to/hva_tracking.js"></script>

Important: This script includes the FunnelFuel base tracking code. Remove any existing FunnelFuel tracking to avoid conflicts.

Trigger Events (Manual Only)

For events with Auto-Track disabled, trigger manually:

// Example: Track button click
document.getElementById('signup-btn').addEventListener('click', function() {
    trackEvent1(); // Calls your first event
});

// Example: Track form submission
document.getElementById('contact-form').addEventListener('submit', function() {
    trackFormSubmission('Contact Form', []);
});

Test Your Tracking

Enable Testing Mode for debugging:

Check browser console for tracking logs
Verify events appear in Matomo Real-time report
Test goal conversions if using Goal IDs

Common Implementation Examples

Form Submissions

Event Configuration:

Category: "Form"
Action: "submit"
Label: "Contact Us Form"
Auto-Track: OFF

Multiple Implementation Options:

<!-- Option 1: Standard Function Call -->
<form id="contact-form" onsubmit="trackEvent1(); return true;">
  <!-- form fields -->
  <button type="submit">Submit</button>
</form>

<!-- Option 2: Google Sheets HVA Syntax (Automatically Mapped) -->
<script>
// Your Contact Form Example:
window.dispatchEvent(new CustomEvent("ANALYTICS.HVA", {detail: {
    type: 'hva.formsubmit',
    formName: 'contact-us-form',
    parentPage: 'form_start:Contact Us:Website',
    assetId: 'ff-contact-001',
    assetType: 'leadform',
    assetTitle: 'Contact Us – FunnelFuel',
    emid: email,
    pp: 'standard:blind-submit:soft-gate:post'
}}));
// Maps to: Category="Lead Forms", Action="Form Submitted", 
// Label="Contact Us – FunnelFuel | ID:ff-contact-001 | Form:contact-us-form | Gate:soft-gate"
</script>

Button Clicks

Event Configuration:

Category: "Button"
Action: "click"
Label: "Free Trial Button"
Auto-Track: OFF

HTML Implementation:

<button onclick="trackEvent1();">
  Start Free Trial
</button>

<!-- Or with addEventListener -->
<script>
document.getElementById('trial-btn').addEventListener('click', function() {
    trackEvent1();
});
</script>

<!-- Note: HVA script includes FunnelFuel base tracking -->

File Downloads

Event Configuration:

Category: "Download"
Action: "file"
Label: "Product Brochure"
Auto-Track: OFF

HTML Implementation:

<a href="brochure.pdf" onclick="trackEvent1();">
  Download Brochure
</a>

<!-- Or auto-track all PDF downloads -->
<script>
document.querySelectorAll('a[href$=".pdf"]').forEach(link => {
    link.addEventListener('click', () => trackEvent1());
});
</script>

Pro Tip: Use Auto-Track for events that happen automatically (page loads, time-based triggers). Turn off Auto-Track for events that need specific user interactions (clicks, submissions).

FunnelFuel Integration: The generated script includes the complete FunnelFuel base tracking code. Replace your existing FunnelFuel tracking snippet with the generated script to avoid conflicts and ensure proper tracking.

Google Sheets Compatible: The script automatically listens for your existing ANALYTICS.HVA CustomEvent format with intelligent mapping:

Category: Mapped from type + assetType (e.g., "Forms", "Lead Forms", "Whitepapers")
Action: Mapped from type (e.g., "Form Submitted", "Asset Downloaded")
Label: Built from assetTitle | ID | Form | Gate details

View Complete Mapping Guide