Google Sheets HVA Mapping Guide

Your HVA Syntax

window.dispatchEvent(new CustomEvent("ANALYTICS.HVA", {
    detail: {
        type: 'hva.formsubmit',
        formName: 'contact-us-form',
        parentPage: 'form_start:Contact Us:Website',
        assetId: 'ff-contact-001',
        assetType: 'leadform',
        assetTitle: 'Contact Us – FunnelFuel',
        emid: email,
        pp: 'standard:blind-submit:soft-gate:post'
    }
}));

FunnelFuel Mapping Result

Category: Lead Forms
Action: Form Submitted
Label: Contact Us – FunnelFuel | ID:ff-contact-001 | Form:contact-us-form | Gate:soft-gate

Custom Variables:

Asset ID: ff-contact-001
Email: [user email]
Privacy Policy: standard:blind-submit:soft-gate:post
Asset Type: leadform
Parent Page: form_start:Contact Us:Website

Complete Mapping Reference

Category Mapping

Type/AssetType	Category
hva.form*	Forms
leadform	Lead Forms
whitepaper	Whitepapers
case-study	Case Studies
webinar	Webinars
demo	Demos
trial	Trials

Action Mapping

Type	Action
hva.formview	Form Viewed
hva.formsubmit	Form Submitted
hva.formstart	Form Started
hva.download	Asset Downloaded
hva.view	Content Viewed
hva.videoplay	Video Played
hva.demo	Demo Requested

Label Format (Complete String)

Full Label Structure:
assetTitle | ID:assetId | Form:formName | Gate:gateType

Component	Example
assetTitle	Contact Us – FunnelFuel
ID:assetId	ID:ff-contact-001
Form:formName	Form:contact-us-form
Gate:gateType	Gate:soft-gate

Result:
Contact Us – FunnelFuel | ID:ff-contact-001 | Form:contact-us-form | Gate:soft-gate