FunnelFuel ABM Insights Extractor

Transforming page views into pipeline with B2B-focused analytics

Customer Success Analytics
ABM Analytics Attribution Matching HVA Tracking HVA Scoring HVA Analysis Booking Line Split CSM Analysis HubSpot Integration
ABM Performance Benchmarking
Compare your Target Account List (TAL) performance against All B2B benchmark
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Fetching comprehensive B2B traffic analytics

Analytics Configuration

Configure your Matomo analysis parameters and generate B2B analytics with intent scoring

Enhanced Configuration Database-Driven
Uses database-driven HVA scoring with configurable client profiles and macro defaults
Select from 2 configured sites - Configure more sites
Create Your HVA Scoring Profile

Configure custom High-Value Action (HVA) scoring algorithms, weightings, and behavioral rules. Your profile settings are saved and reused for all future analytics runs.

✓ Custom HVA Scores ✓ Behavioral Rules ✓ Client Macros ✓ Saved Profiles
Configure HVA Profile
Required for enhanced scoring
Intent Scoring Configuration
Key URL Intent Scoring

Add up to 10 key pages or page clusters. Use keywords for flexible matching or exact URLs for precise targeting.

8
1/10 URLs configured
Examples:
• Category: "Purchase Intent" → /pricing (score: 8)
• Category: "Demo Requests" → /demo (score: 9)
• Category: "Support Engagement" → /documentation (score: 4)
• Category: "Enterprise Sales" → https://example.com/enterprise/contact (score: 10)

Choose a pre-configured scoring model that matches your business type for optimized intent detection.

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Analysis Parameters Time-Sensitive
Leave empty for last month
Upload CSV with target company domains (optional)
This macro helps identify FunnelFuel traffic in the CSM analysis dashboard. Contact your ops team for the current campaign macro.
Configuration Status
Matomo Integration Setup Required
Configure MATOMO_URL and MATOMO_TOKEN environment variables
One-click wizard for professional reports
HubSpot Integration Sync engagement data with CRM
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Enter a Matomo Site ID and date to generate your ABM insights report.

Tip: Make sure your Matomo API token is configured in the environment variables and has the necessary permissions.
AI Insights Assistant
Analyze your ABM data

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